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Paid Media Manager

Do acronyms like KPI, CPA, and CTR make your EYEs light up with joy? If so, you may be a good match for our Paid Media Manager role.

The Paid Media Manager acts as the day-to-day lead and subject matter expert (SME) on new and existing Paid Media client accounts. They are responsible for all aspects of managing SEM, Display, and Social campaigns including keyword research, implementation of strategy, account structure, daily bidding optimizations, performance against KPI’s, development of ad copy, and landing page recommendations.

The focus of the Paid Media Manager will be on improving performance, providing recommendations, and executing against client deadlines, as well as responding to ad-hoc requests.

 

/ What you'll do

You will be the face of PACIFIC to our paid media clients for all aspects of program management, strategy, & execution.

  • Think strategically about the role of paid media in the consumer journey & provide data-driven recommendations to achieve client performance goals
  • Manage paid media campaigns for clients across multiple search, display, and paid social advertising platforms
  • Optimize paid media execution and budget management to achieve optimal performance to client specific KPIs with available client investment
  • Create and implement testing & optimization strategies for specific target audiences, segments, ads, and landing pages
  • Research and compile industry trends data to provide strategic insights above client’s expectations
  • Quantifying and prioritizing initiatives/opportunities accordingly
  • Provide clients with weekly program performance updates & program insights identifying areas of opportunity & communicating key wins
  • Manage relationships with 3rd party platforms & vendors

/ Your Background

  •  2-4+ years of experience in paid media marketing (ie:  experience with bid management and optimization of paid media campaigns across multiple channels & platforms including paid search, display, and paid social
  •  Experience managing large media budgets and hitting monthly goals for spend, revenue and key performance metrics
  • Experience with direct client relationship responsibilities includes regular reporting, collaborative strategic planning, and performance management
  • Experience with web analytics platforms such as Google Analytics & Adobe Analytics

Skills & Characteristics (things that will impress us):

  • You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
  • Basic understanding of SEO principles

Certifications:

  • Google Ads
  • Facebook Ads
  • Google Analytics Certification
  • Advanced Excel skills
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
  • Strong verbal and written communication skills
  • Detail-oriented and organized
  • Exhibit enthusiasm, passion, creativity and commitment
  • A Bachelor’s Degree strongly preferred

/ Apply Below






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