In the News
Check out some of the latest industry press featuring PACIFIC.
The Data Behind a Few of 2018’s Most Successful Brand Scandals
December 21, 2018
Tim Brown, Marketing Insights Manager, dives into brand scandals and how to turn a mishap into a successful strategy.
Blog Optimization: How to Update Old Blog Posts & Boost Search Rankings
April 17, 2019
Carolyn Albee, Brand Communications Supervisor, gives her recommendations on how to update blog posts and boost rankings with seasonal posts.
Read more at Databox.
30 Experts Reveal Common Mistakes Content Marketing Teams Make in Generating a Statement of Work
March 26, 2019
Kimberly Deese, Communications Operations Manager, shares her insight on common mistakes content marketing teams can make when creating a statement of work.
Read more at MerlinOne.
How to Run Effective A/B Tests According to 28 Marketing Experts
February 21, 2019
Shawn Massie, Director of Marketplaces, insists that having an adequate sample size is a must.
How to Get More People in Your Company Creating Content (According to 52 Marketers)
February 5, 2019
Mae Cromwell, Director of Strategy, recommends leveraging your team’s natural moments to create content.
How Do You Accurately Measure the ROI of Content Marketing? 27 Experts Weigh-In
January 29, 2019
Jennifer Cuellar, Content Manager, shares her best tip for improving ROI.
Social listening study: Reputation analysis of 8 major brands
November 15, 2018
Tim Brown, Marketing Insights Manager, was featured in this article discussing PACIFIC’s approach to social listening.
How AI Can Optimize the Everyday Customer Experience
November 9, 2018
Matt Potter, Technical Writing Program Manager, weighs in how AI is changing the everyday customer experience.
Six Essential Tips for Voice Search Optimization
November 8, 2018
Hussein Ebied, Senior Director of Strategy, discusses the role of voice in driving future market success.
Want Better-Performing Content? Follow These Copywriting Tips
October 26, 2018
Allison Alachniewicz, Vice President of Marketing, shares her copywriting tip for successful content.
How to Write Compelling Chatbots That Receive Double-Digit Response Rates
September 13, 2018
Tim Brown, Marketing Insights Manager, shares how to leverage chatbots to ensure a great user experience.
The Three Keys to Digital Marketing Transformation
September 6, 2018
Hussein Ebied, Senior Director of Strategy, outlines the three best ways to transform your digital marketing efforts.
Consumers are People, And That Makes Them Unpredictable
Mae Cromwell, Director of Strategy, discusses how human nature can disrupt the linear customer journey.
How Experts Measure Website Redesign Success
August 3, 2018
Hussein Ebied, Senior Director of Strategy, shares how to know if your redesign was a success.
It’s Our Responsibility As Marketers To Use Consumer Data For Good
August 2, 2018
Joshua Slodki, Director of Analytics & Paid Media, shares the power of consumer data and the responsibility that comes with it.
12 Mistakes To Avoid With Press Releases
July 24, 2018
Jamey Bainer, Director of Strategy, shares his tips on how to keep press releases fresh and relevant.
Five Keys to Building Consumer Trust Through Your Branded Content
July 23, 2018
Mae Cromwell, Director of Strategy, outlines the keys to building trust through branded content marketing.
14 Apps Recommended by PR Professionals
July 23, 2018
Jamey Bainer, Director of Strategy, shares his recommendation for Buzzsumo and the support it provides for our team.
Five Strategies For Making Your Content Go Viral (And Why You Probably Shouldn’t Use Them)
July 23, 2018
Jamey Bainer, Director of Strategy, outlines strategies for getting attention for your content as well as some disclaimers.
How Brands Can Leverage Technology to Better Connect with Customers?
July 14, 2018
Jamey Bainer, Director of Strategy, shares his tip on how to use technology to connect with customers in a meaningful way.
How to Breathe New Life Into Your Online Evergreen Content
Allison Alachniewicz, Vice President of Marketing, offers her tip to keep evergreen content fresh and relevant.
Nine Ideas To Up The Ante On Your Shareworthy Online Brand
Hussein Ebied, Senior Director of Strategy, shares his recommendation how offering a great experience maximizes your online brand.
July 5. 2018
Allison Alachniewicz, Vice President of Marketing, shares her recommendation to winning new clients.
20 Experts Reveal the Most Important Skills for Creative Directors to Develop to Grow Their Careers & Salary
June 24, 2018
George Stein, Creative Director, gives his insight on what sets top-notch creative directors apart from the pack.
Six Tips To Get More Done In A Digital World
June 8, 2018
Allison Alachniewicz, Vice President of Marketing, outlines the most effective ways to avoid distractions and check off your to-do list in the digital age.
18 Entrepreneurs Share Their Thoughts on The Best Marketing Trends
June 6, 2018
Jamey, Director of Strategy, gives his two cents on the best marketing trends.
35 Branding Experts and Marketing Pros Reveal the Most Important Ingredient in a Successful Branding Strategy
June 5, 2018
Mae Cromwell, Director of Strategy, shares the key ingredient to make ordinary brand strategies into extraordinary business and marketing assets.
Seven Ways To Track ROI For Influencer Marketing
May 5, 2018
Jamey Bainer, Director of Strategy, recommends making sure influencer activation delivers value to your most valuable acquisition channel.
Retail Isn’t Dying, But Is It Shooting Itself In The Foot?
April 16, 2018
Jamey Bainer, Director of Strategy, discusses the retail industry’s future and the influences of constant disruptions and technological innovations.
Seven Key Traits To Look For When Seeking To Establish A Successful Agency Relationship
March 30, 2018
Jamey Bainer, Director of Strategy, outlines the characteristics you should search for when hiring an agency.