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In the News

Check out some of the latest industry press featuring PACIFIC.

 

The Data Behind a Few of 2018’s Most Successful Brand Scandals

December 21, 2018

Tim Brown, Marketing Insights Manager, dives into brand scandals and how to turn a mishap into a successful strategy.

Read more at AdWeek.

 

How to Get More People in Your Company Creating Content (According to 52 Marketers)

February 5, 2019

Mae Cromwell, Director of Strategy, recommends leveraging your team’s natural moments to create content.

Read more at Databox.

 

How Do You Accurately Measure the ROI of Content Marketing? 27 Experts Weigh-In

January 29, 2019

Jennifer Cuellar, Content Manager, shares her best tip for improving ROI.

Read more at Databox.

 

Social listening study: Reputation analysis of 8 major brands

November 15, 2018

Tim Brown, Marketing Insights Manager, was featured in this article discussing PACIFIC’s approach to social listening.

Read more via Awario

How AI Can Optimize the Everyday Customer Experience

November 9, 2018

Matt Potter, Technical Writing Program Manager, weighs in how AI is changing the everyday customer experience.

Read more at CMSWire.

 

Six Essential Tips for Voice Search Optimization

November 8, 2018

Hussein Ebied, Senior Director of Strategy, discusses the role of voice in driving future market success.

Read more at Forbes.

 

Want Better-Performing Content? Follow These Copywriting Tips

October 26, 2018

Allison Alachniewicz, Vice President of Marketing, shares her copywriting tip for successful content.

Read more at Forbes.

 

How to Write Compelling Chatbots That Receive Double-Digit Response Rates

September 13, 2018

Tim Brown, Marketing Insights Manager, shares how to leverage chatbots to ensure a great user experience.

Read more at Databox.

 

The Three Keys to Digital Marketing Transformation

September 6, 2018

Hussein Ebied, Senior Director of Strategy, outlines the three best ways to transform your digital marketing efforts.

Read more at Forbes.

 

Consumers are People, And That Makes Them Unpredictable

August 14,2018

Mae Cromwell, Director of Strategy, discusses how human nature can disrupt the linear customer journey.

Read more at Forbes.

How Experts Measure Website Redesign Success

August 3, 2018

Hussein Ebied, Senior Director of Strategy, shares how to know if your redesign was a success.

Read more at Databox.

 

It’s Our Responsibility As Marketers To Use Consumer Data For Good

August 2, 2018

Joshua Slodki, Director of Analytics & Paid Media, shares the power of consumer data and the responsibility that comes with it.

Read more at Forbes.

 

12 Mistakes To Avoid With Press Releases

July 24, 2018

Jamey Bainer, Director of Strategy, shares his tips on how to keep press releases fresh and relevant.

Read more at Forbes.

 

Five Keys to Building Consumer Trust Through Your Branded Content

July 23, 2018

Mae Cromwell, Director of Strategy, outlines the keys to building trust through branded content marketing.

Read more at Forbes.

 

14 Apps Recommended by PR Professionals

July 23, 2018

Jamey Bainer, Director of Strategy, shares his recommendation for Buzzsumo and the support it provides for our team.

Read more at Forbes.

 

Five Strategies For Making Your Content Go Viral (And Why You Probably Shouldn’t Use Them)

July 23, 2018

Jamey Bainer, Director of Strategy, outlines strategies for getting attention for your content as well as some disclaimers.

Read more at Forbes.

 

How Brands Can Leverage Technology to Better Connect with Customers?

July 14, 2018

Jamey Bainer, Director of Strategy, shares his tip on how to use technology to connect with customers in a meaningful way.

Read more at Forbes.

 

How to Breathe New Life Into Your Online Evergreen Content

July 10,2018

Allison Alachniewicz, Vice President of Marketing, offers her tip to keep evergreen content fresh and relevant.

Read more at Forbes.

 

Nine Ideas To Up The Ante On Your Shareworthy Online Brand

July 11,2018

Hussein Ebied, Senior Director of Strategy, shares his recommendation how offering a great experience maximizes your online brand.

Read more at Forbes.

 

39 Agency Leaders Share Marketing Tips for Winning New Clients

July 5. 2018

Allison Alachniewicz, Vice President of Marketing, shares her recommendation to winning new clients.

Read more at Workamajig.

 

20 Experts Reveal the Most Important Skills for Creative Directors to Develop to Grow Their Careers & Salary

June 24, 2018

George Stein, Creative Director, gives his insight on what sets top-notch creative directors apart from the pack.

Read more at MerlinOne.

 

Six Tips To Get More Done In A Digital World

June 8, 2018

Allison Alachniewicz, Vice President of Marketing, outlines the most effective ways to avoid distractions and check off your to-do list in the digital age.

Read more at Forbes.

 

18 Entrepreneurs Share Their Thoughts on The Best Marketing Trends

June 6, 2018

Jamey, Director of Strategy, gives his two cents on the best marketing trends.

Read more at Rescue A CEO.

 

35 Branding Experts and Marketing Pros Reveal the Most Important Ingredient in a Successful Branding Strategy

June 5, 2018

Mae Cromwell, Director of Strategy, shares the key ingredient to make ordinary brand strategies into extraordinary business and marketing assets.

Read more at MerlinOne.

 

Seven Ways To Track ROI For Influencer Marketing

May 5, 2018

Jamey Bainer, Director of Strategy, recommends making sure influencer activation delivers value to your most valuable acquisition channel.

Read more at Forbes.

 

Retail Isn’t Dying, But Is It Shooting Itself In The Foot?

April 16, 2018

Jamey Bainer, Director of Strategy, discusses the retail industry’s future and the influences of constant disruptions and technological innovations.

Read more at Forbes.

 

Seven Key Traits To Look For When Seeking To Establish A Successful Agency Relationship

March 30, 2018

Jamey Bainer, Director of Strategy, outlines the characteristics you should search for when hiring an agency.

Read more at Forbes.