Paid Media Manager

The Paid Media Manager acts as the day-to-day lead and subject matter expert (SME) on new and existing Paid Media client accounts. They are responsible for all aspects of managing SEM, Display, and Social campaigns including keyword research, implementation of strategy, account structure, daily bidding optimizations, performance against KPI’s, development of ad copy, and landing page recommendations.

The focus of the Paid Media Manager will be on improving performance, providing recommendations, and executing against client deadlines, as well as responding to ad-hoc requests.

/ What you'll do

You will be the face of PACIFIC to our paid media clients for all aspects of program management, strategy, & execution.

Think strategically about the role of paid media in the consumer journey & provide data-driven recommendations to achieve client performance goals
Manage paid media campaigns for clients across multiple search, display, and paid social advertising platforms
Optimize paid media execution and budget management to achieve optimal performance to client-specific KPIs with available client investment
Create and implement testing & optimization strategies for specific target audiences, segments, ads, and landing pages
Research and compile industry trends data to provide strategic insights above client’s expectations
Quantifying and prioritizing initiatives/opportunities accordingly
Provide clients with weekly program performance updates & program insights identifying areas of opportunity & communicating key wins
Manage relationships with 3rd party platforms & vendors

/ Your Background

2-4+ years of experience in paid media marketing (ie: experience with bid management and optimization of paid media campaigns across multiple channels & platforms including paid search, display, and paid social
Experience managing large media budgets and hitting monthly goals for spend, revenue and key performance metrics
Experience with direct client relationship responsibilities includes regular reporting, collaborative strategic planning, and performance management
Experience with web analytics platforms such as Google Analytics & Adobe Analytics

Skills & Characteristics (things that will impress us):

You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
Basic understanding of SEO principles

Certifications:

Google Ads
Facebook Ads
Google Analytics Certification
Advanced Excel skills
Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
Strong verbal and written communication skills
Detail-oriented and organized
Exhibit enthusiasm, passion, creativity and commitment
A Bachelor’s Degree strongly preferred

/ Apply Below

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