PACIFIC, the Discovery Agency, recently released a whitepaper based on in-depth social listening research. The whitepaper, authored by Tim Brown, Marketing insights Manager at PACIFIC, by uses Crimson Hexagon Analytics to uncover trends in brand campaigns, scandals, and viral events on social media.
“Thumb Wars: The Social Listening Guide to Managing Campaigns, Scandals, and Viral Moments,” compares commonalities in social conversations surrounding 60 of the most notable brand campaigns and scandals in recent years. Brown’s whitepaper includes a best practices checklist to help brands navigate public perception on social media when these types of events occur.
“PACIFIC continues to build on its social listening capabilities beyond just content creation, new-client pitches, and campaign management,” Brown said. “What started out as a look at some of the more popular viral moments over the past few years turned into a deep dive into the commonalities that brands use to maximize campaigns, mitigate crises, and leverage viral opportunities. It’s a fun read that also lays out some actionable brand management tactics.”
PACIFIC’s team of expert consultants uses social listening to inform brand strategy, support marketing efforts, and uncover insights to improve their clients’ bottom-line.
“We are committed to creating industry-leading thought leadership and Tim’s whitepaper, “Thumb Wars,” is a great example of that,” said Norman Brauns, CEO and founder of PACIFIC. “We want to help educate our clients and leading marketers on the latest issues and trends that impact their business.”