PACIFIC Digital Group, the Discovery Agency, will accept two Stevie Awards in New York City this June in the 16th Annual American Business Awards®.
PACIFIC’s Viral Marketing Campaign of the Year nomination, which won a Gold Stevie Award was a campaign for Flights.com called “Unboxing,” and the Best User Experience nomination, which will receive a Bronze Stevie Award was ebookers “Takeover Your Layover.”
“We are so proud to receive awards for these projects,” said George Stein, Creative Director of PACIFIC. “The Unboxing campaign represents the perfect combination of deep strategic insight and creativity. While everybody was talking about the latest iPhone release, we crafted a message to remind people that it’s travel that creates lasting happiness—not buying new gadgets. For the Layover project, we developed a mobile experience to deliver useful information to those waiting for the next flight at Heathrow Airport. When you deliver the right message in the most appropriate context, the results are amazing—for the client and the agency.”
More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Live Event of the Year, and App of the Year, among others.
More than 200 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.
“The nominations submitted for the 2018 American Business Awards were outstanding,” Michael Gallagher, the President and Founder of the Stevie Awards said. “The competition was intense, and those recognized as Stevie Award winners should be immensely proud of this accomplishment.”