PACIFIC Digital Group, the Discovery Agency, accepted three awards for its Baja Menu campaign. It won silver in the categories of Global Communications and Multi-Cultural Public Relations, and bronze for Social Media.
PACIFIC won the award on behalf of Expedia Mexico. The integrated campaign partnered with local celebrity chef Javier Plascencia to take travelers on a gastronomic tour of Baja California. It targeted travelers in Mexico and Southern California with a microsite, original videos, social media, influencer partnerships and an earned media push.
“It’s always a pleasure to be recognized for our creativity and be rewarded for successful collaborations across disciplines and organizations,” said Norman Brauns, founder and CEO of PACIFIC. “This campaign is a reflection of our vision to deepen brand and customer relationships through connected stories across the inbound journey.”
PACIFIC is a San Diego-based agency that supports its clientele’s worldwide presence. While the Baja Menu campaign targeted natives of Mexico and those living in bordering American cities, it could appeal to anyone interested in food and travel.
PACIFIC accepted its awards at the 2017 PRSA SD/IC Bernays Awards, held on Thursday, October 12, 2017 at the Dana Mission Bay in San Diego.
The Public Relations Society of America, San Diego and Imperial Counties Chapter presented 65 awards to local organizations. The Bernays Awards are divided into two categories: Silver honors entire public relations campaigns, while bronze honors PR tactics.
Earlier this year, Baja Menu also won three silver American Advertising Awards in the categories of Website, Cross-Platform Campaign, and Branded Content & Entertainment Campaign.