Google Chrome is set to be the last browser to stop using third-party cookies in 2023.
We’re not talking chocolate chip cookies but rather the files that store data and track website visitors online.
This change may seem daunting, especially, as marketers, we like to know that our online ads are working…but guess what? Cookies and unique device identifiers are not needed to measure the success of ads.
By using a few targeting parameters, we can build out a much more simple and productive way to do digital marketing while maintaining performance. Read more:
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