PACIFIC was recently named the winner of the Gold Stevie Award in the Viral Marketing Campaign of the Year and the winner of the Bronze Stevie Award in Best User Experience in the 16th Annual American Business Awards®.
The American Business Awards are the United States’ premier business awards program. All organizations operating in the U.S. are eligible to submit nominations.
More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Live Event of the Year, and App of the Year, among others.
PACIFIC’s nomination for Viral Marketing Campaign of the Year, which took the gold, was a campaign for Flights.com called “Unboxing,” and the Best User Experience nomination which took the bronze was for eBookers “Takeover Your Layover.”
In selecting PACIFIC for the two awards, judges noted the agency’s campaigns “novel ideas,” calling them “very clever” and “visually appealing.”
“We are so proud to receive awards for these projects,” George Stein, Creative Director of PACIFIC said. “The Unboxing campaign represents the perfect combination of deep strategic insight and creativity. While everybody was talking about the latest iPhone release, we crafted a message to remind people that it’s travel that creates lasting happiness—not buying new gadgets. For the Layover project, we developed a mobile experience to deliver useful information to those waiting for the next flight at Heathrow Airport. When you deliver the right message in the most appropriate context, the results are amazing—for the client and the agency.”
More than 200 people participated in the judging process to select this year’s Stevie Award winners.
“The nominations submitted for the 2018 American Business Awards were outstanding,” Michael Gallagher, the President and Founder of the Stevie Awards said. “The competition was intense, and those recognized as Stevie Award winners should be immensely proud of this accomplishment.”
PACIFIC will accept the two Stevie Awards in New York city this June in the 16th Annual American Business Awards®.