PACIFIC’s targeting technology finds new markets.
Jacuzzi Geo-Targeting
Implementing targeting technology and subsequent SEO strategies increases Jacuzzi dealer lead volume by 319%.
/ Opportunity
Jacuzzi is a worldwide manufacturer of hot tubs, spas, whirlpool baths, bathtubs, toilets, and showers. Its dealer network spans the entire globe, with the largest markets residing in the U.S. and Canada. Jacuzzi charged PACIFIC with three primary goals. The first was to capture prime organic search ranking real estate for key performance markets. The second was to unlock geo-targeted organic search visits through location pages. The third was to drive web leads that could convert to potential foot traffic at dealer showrooms.
/ Services
- Analytics
- Content Development
- Paid Search
- SEO
PACIFIC's targeting technology used demographic data, housing type, income data, and dealer information to pinpoint areas (cities, zip codes, neighborhoods) within a given dealer's radius of ideal targets.
/ Insights
Using location and demographic targeting technology, PACIFIC identified new pockets of opportunity through understanding the nuances of a location, income data, and how consumers were searching locally. Once these pockets were measured, a traditional SEO campaign focusing on highly localized content was created.
/ Results
This expansive combination of topographical and demographical data as well as subsequent SEO strategies increased dealer lead volume by 319%, achieved a top 5 ranking for relevant geo-funnel keywords, and identified new and underserved pockets of retail opportunity. The Houston suburb of Dickinson was one of those underserved markets. PACIFIC’s search optimizations connected the Dickinson market to Houston through locally relevant content creation and external content portfolio development, and revealed high-value lookalike locations.
Ranking for relevant geo-funnel keywords
Increase in dealer lead volume
Identified new pockets of retail opportunity
Revealed high-value lookalike locations
/ BEFORE
/ AFTER
/ Jacuzzi Current Website
